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More than films, Kamal Haasan's daughter Shruti's name is better associated with music, especially the non-film kind.
The young actress, who is trained in Indian and western classical music, has her own band called Extramentals and performs quite regularly. So it is quite natural for her to be the chief guest at the launch of Emcee Jesz's first Tamil pop album, Kavithai Gundar.
Emcee Jesz, a Malaysian rapper, was part of Yogi B's successful album Vallavan. Kavithai Gundar is his Tamil hip-hop album.
Shruti showered praise on the album and said that albums like Kavithai Gundar would go a long way in promoting non-film music in India.
Neha Bhasin, who was earlier part of the Viva band, complained that the music scene in India was dominated by film music. She performed the romantic number Thaniye from the album with Jesz.
The two videos Bad Boys and Thaniye are directed by N Manic, an assistant of Suresh Krissna. A R Saravanan, the creative head and producer at Studio 8 is the man behind the album.