Khan's last release, Ghajini, earned around Rs 40 crore net in the first four days, since the movie released on a Thursday. Aamir Khan [ Images ] said, "The response is huge, we are still gathering the enormity of opening collections. To match Ghajini [ Images ]'s opening day collections is something, to surpass Ghajini is completely overwhelming."
"3 Idiots would set the record for the biggest opening of this year," added Ashish Saksena, COO, BIG Cinemas. Till date, the Saif Ali Khan [ Images ] and Deepika Padukone [ Images ] starrer Love Aaj Kal topped the chart with net collections of Rs 28 crore (Rs 280 million) on the first three days, followed by Ajab Prem Ki Ghazab Kahani, featuring Katrina Kaif [ Images ] and Ranbir Kapoor [ Images ], and Akshay Kumar-Kareena Kapoor's Kambakkht Ishq, both at around Rs 23 crore to 24 crore (Rs 230 million to Rs 240 million).
Across multiplexes, the movie has witnessed over 95 per cent occupancies. "The film has lived up to expectations. We are hoping the extended holiday on Monday will add to 3 Idiots's festivity," confirmed Alok Tandon, CEO, INOX Leisure [ Get Quote ].
"The movie definitely had a repeat value," said a media expert. No wonder producer Vidhu Vinod Chopra [ Images ] was able to convince theatre chain owners to increase ticket prices 30 per cent for evening shows and almost 100 per cent for morning shows. Ticket prices now range between Rs 300 and Rs 350 per person for evening shows and Rs 100 to Rs 120 for morning shows.
3 Idiots released with over 1,500 prints in India [ Images ] and 344 prints overseas.