After the stupendous success 3 Idiots, the actor has landed the biggest endorsement deal in Indian advertising history.

The Economic Times reports that the actor will promote new telecom entrant, UAE's Etisalat, for Rs 30-35 crores for three years.

Aamir is already the brand ambassador of several brands like Parle, Coca-Cola, Tata Sky and Samsung.

The latest deal was inked before the release of 3 Idiots, The Economic Times quoted an Etisalat official as saying.

Photograph: Pradeep Bandekar