Australia's Most Powerful Celebs

Singer Kylie Minogue has been named Australia's most powerful personal brand in a recent survey conducted by Talent Inc!.

The singing sensation is chosen over eminent sports personalities, media moguls and even the Prime Minister.

The survey saw around 400 people in the marketing/entertainment industry rate popular Australians according to how well developed their brand and brand awareness is.

'I think what makes Kylie number one is overall she appeals to a broad stream of people,' the Couriermail quoted Mark Richardson from Talent Inc! as saying.

'Although she's had ups and downs in terms of her albums, and especially in her ... love life and her health, she's always managed those things with grace and integrity. Over a period of time it's given her brand a real strength and value,' he added.

Elle Macpherson, who has her own lingerie label and skincare products, was voted second.

Cricketer Shane Warne came third, while Steve Irwin, Hugh Jackman and Nicole Kidman were ranked in the top 10.