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The hottest faces in the ad world

June 4, 2009 15:56 IST

The hottest faces in the ad world

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Nithya Ramani

Leading ad film maker Abhinay Deo has turned to Bollywood, as he directs his first film, Delhi Belly starring Imran Khan. He is also rumoured to direct a film starring Aishwarya Rai Bachchan and Abhishek Bachchan.

But filmi aspirations aside, Abhinay -- son of veteran actor Ramesh Deo -- is very clear about who the hottest faces are in the ad world today.

According to him, Katrina Kaif, Aishwarya Rai Bachchan, Priyanka Chopra, Shah Rukh Khan, Abhishek Bachchan, Deepika Padukone, Akshay Kumar, Aamir Khan, Mahendra Singh Dhoni and Sachin Tendulkar more than make the cut.

"The only reason why these people are doing well in the ad world is because they are doing well in films or cricket," Abhinay reasons. "Endorsers know that these stars have a certain mass value. Masses identify with these stars and show an affinity towards them. So product companies make full use of this."

He elaborates on why these stars are so hot.


Image: Aishwarya Rai Bachchan

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Katrina Kaif and Aishwarya Rai Bachchan have a very international face. They do full justice to the products they endorse. And they are famous.

Ash has been here for ages, so it becomes a brand loyalty. Ash's loyalty to L'Oreal and Longines makes the brands do well. Katrina is fast catching up.


Image: Katrina Kaif

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I love Abhishek Bachchan's Idea ad. He's spectacular in it, and has gone to the skin of the ad.

Ad filmmaking has changed off late. They have more mass appeal. And when you have Abhishek do such an ad that reaches the masses, it's sure to a big hit.


Image: Abhishek Bachchan

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Both Shah Rukh and Priyanka Chopra endorse Tag Heuer. It's a very stylish ad. These are two actors I love and adore just for their choice of ads.

Apart from these stars, Tag Heuer has international brand ambassadors like Brad Pitt, Uma Thurman, Maria Sharapova and Leonardo DiCaprio.


Image: Shah Rukh Khan and Priyanka Chopra

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Akshay Kumar is the most intelligent and sharp-minded actor, who has chosen to endorse only one product. He has stuck to Thumps Up and has been endorsing only that for the longest time.

Image: Akshay Kumar

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Aamir Khan has been loyal to Titan, Coca Cola and now Samsung. He makes sure he endorses few products so that people don't attribute him to all the products. That's the best way to endorse products. This way, you will be remembered for the few products you endorse, not for each and every product.

Image: Aamir Khan

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If Mahendra Singh Dhoni doesn't play well, do you think endorsers will even approach him to be a brand ambassador? That is why Sachin is off the marquee these days. Stars are only as good as they are in their respective fields.

Image: Sachin Tendulkar and Mahendra Singh Dhoni

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