Desai, who has worked on television projects like Tamas, Discovery of India and Chanakya, said, "I always felt the urge to produce a television show. I was looking for a women-oriented show after I got good reviews for my regional television show Raja Shivaji Chatrapati."

Asked why he choose the story of Rani Padmini, he replied, "People in Chittod worship Rani Padmini. She was a complete woman known for her great beauty, as a warrior and for her sacrifices. I was always been fascinated with the culture, colours, food and hospitality of Rajasthan."