She emerged as the top female celebrity endorsing the maximum number of ads last year. She made headlines when she replaced Aishwarya Rai in the Nakshatra account, and Sushmita Sen in the Pantene ad. Other ads to her credit are Slice, Veet and Dyna sandal soap.

So what's the reason behind the rush for brand Katrina?

"Katrina has a very charming and universal face. She has a freshness, which gets better with time. Models tend to use a lot of facial muscles to express themselves but Katrina is a very sober and effective," says director Vivek Sharma whose Kal Kisne Dekha will release in May.