The Most Bankable Stars in Hollywood
The Ulmer Scale's Actors Hot List measures the power surges and drops of more than 1,400 stars around the world according to their bankability -- defined by Ulmer as the degree to which an actor's name alone can trigger full financing for a movie.
Interestingly, Forbes also called Smith the most bankable star this year.
Check out the other actors who made Ulmer Scale's Hot List.
Image: Will Smith
Tom Cruise, who had topped the A+ list for nearly two decades, saw his ranking dip to the 11th place in high-budget movies with 80 points.
Image: Johnny Depp
"In nearly every market sector, Hollywood's blue chip star stock has fallen," reports Ulmer, who has compiled and written the survey since founding The Ulmer Scale in 1997. "The ability of a star's name alone to raise money to make a movie has significantly weakened since we last measured it in 2007."
Ulmer said it was the 'the poorest performance' he'd seen in the 20 years since he began measuring and analyzing star power while on staff at The Hollywood Reporter. He attributed the decline to a plethora of entertainment choices for the consumer due to a rapidly fragmenting entertainment marketplace.
Image: Brad Pitt
Tom Hanks stood fourth with 84 points.
"Stars' scores have shrunk because they must increasingly compete for eyeballs with all kinds of screens beyond the silver one," Ulmer said. "And most of those are shrinking too -- TV, the Internet, Gameboys, iPhones, even wristwatches."
Image: Tom Hanks
George Clooney came at fifth spot with 86 points. The 48 year old actor has got quite a few interesting films lined up.
Image: George Clooney
Surprisingly, Will Ferrell beat actors like Leonardo DiCaprio and Mel Gibson to land up at sixth place with 85 points.
Image: Will Ferrell
Image: Reese Witherspoon
Image: Nicolas Cage
Image: Leonardo DiCaprio