Bollywood stars may be the most unpunctual set on earth but they can be very good at selling time.
Kareena Kapoor is the latest star, who has been roped in as the brand ambassador of a new Italian watch called Chronotech.
The actress shot for the Chronotech commercial in two sizzling get-ups -- a Cat Woman and a Mermaid look.
While we wait for Kareena to tell us the time, Italian style, here are the others who have endorsed it in their own style.
Neil Nitin Mukesh
Image: Neil Nitin Mukesh and Preity ZintaWord has it that the Italian watch brand Morellato, which has a strong presence in international market, wanted their Indian brand ambassador to be a young star who either resembles an Italian or a Mexican dude.
They found their candidate in Neil, who shot for this ad with pretty woman Zinta.
Aishwarya Rai Bachchan
Image: Aishwarya Rai BachchanPhotographs: Parth Sanyal/Reuters
With a face like hers, it's no wonder companies are falling over themselves to sign her up.
As a result, we have Ash endorsing hair colour, make-up, jewellery and this pretty watch from Longines HydroConquest collection.
Shah Rukh Khan and Priyanka Chopra
Image: Priyanka Chopra and Shah Rukh KhanPhotographs: Punit Paranjpe/Reuters
No, these two actors are not playing a game of tag. What they're doing is showing us why they are the brand ambassadors of Tag Heuer watches.
Abhishek Bachchan
Image: Abhishek BachchanPhotographs: Vijay Mathur/Reuters
Here's one more thing that Abhishek Bachchan has in common with his wife Aishwarya -- he's a brand ambassador too, for Swiss watch maker Omega.
Sushmita Sen
Image: Sushmita SenPhotographs: Sucheta Das/Reuters
Trust Sush to pick the most unusual watch to promote. What's so special about this one, you ask?
Well, she is wearing one of the world's first professional Golf watch from Tag Heuer.
Lisa Ray
Image: Lisa RayPhotographs: Jayanta Shaw/Reuters
The Bombay Dyeing girl was also signed up by Swiss watch company Rado to endorse their products.
Yana Gupta
Image: Yana GuptaPhotographs: Reuters
She may not be Indian born, but this supermodel and item dancer was still named the Indian face of Christian Dior watches.
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