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Bollywood stars may be the most unpunctual set on earth but they can be very good at selling time.
Kareena Kapoor is the latest star, who has been roped in as the brand ambassador of a new Italian watch called Chronotech.
The actress shot for the Chronotech commercial in two sizzling get-ups -- a Cat Woman and a Mermaid look.
While we wait for Kareena to tell us the time, Italian style, here are the others who have endorsed it in their own style.
Word has it that the Italian watch brand Morellato, which has a strong presence in international market, wanted their Indian brand ambassador to be a young star who either resembles an Italian or a Mexican dude.
They found their candidate in Neil, who shot for this ad with pretty woman Zinta.
With a face like hers, it's no wonder companies are falling over themselves to sign her up.
As a result, we have Ash endorsing hair colour, make-up, jewellery and this pretty watch from Longines HydroConquest collection.
No, these two actors are not playing a game of tag. What they're doing is showing us why they are the brand ambassadors of Tag Heuer watches.
Here's one more thing that Abhishek Bachchan has in common with his wife Aishwarya -- he's a brand ambassador too, for Swiss watch maker Omega.
Trust Sush to pick the most unusual watch to promote. What's so special about this one, you ask?
Well, she is wearing one of the world's first professional Golf watch from Tag Heuer.
The Bombay Dyeing girl was also signed up by Swiss watch company Rado to endorse their products.
She may not be Indian born, but this supermodel and item dancer was still named the Indian face of Christian Dior watches.