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Which celeb couple sells best?
Advertising works on the principle of buildup, attractive enough to interest its targeted market.
And celebrity couples, with their certified glamour, undeniable popularity and curiosity-piquing ways, possess all the require elements to achieve just that.
Cashing on this lucrative package status, many of Bollywood's hot 'n' happening jodis willingly endorse their real-life togetherness for snazzy commercials.
Here's your chance to vote for the salesmanship skills of your favourite power couple.
Shah Rukh and Gauri Khan
Finally! The ad bug has, at last, bitten Mrs King Khan. Other than her posh red carpet appearances and an occasional magazine cover, Gauri has never exhibited any starry aspirations.
A prominent furniture brand, however, has convinced her to share screen space with SRK for a soon-to-be-shot commercial. While we have not the faintest idea of her acting skills, the prospect of seeing them together is, without doubt, exciting.
Photograph: Pradeep Bandekar
Abhishek and Aishwarya Rai Bachchan
After carefully mulling over the overwhelming number of endorsements thrown their way, Ash and Abhishek opted to play blind man's bluff for Lux, the soap brand no star can say no to.
Thankfully, there's nothing bakbak about Ash's golden, silky and fragrant flirtations with her besotted, blindfolded better half.
Ajay Devgn and Kajol
The ultra-talented married duo play out scenes of day-to-day domestic life for Whirpool's line of home appliances with such gusto and persuasion, no wonder they've been doing it for a few years now.
The Devgns also lend their brand to Tata Indicom featuring in a hyper-lively commercial requiring them to slip into a fancy-dress friendly wardrobe and utter all sorts of amusing nonsense.
Akshay Kumar and Twinkle Khanna
Acting isn't alien territory for Rajesh Khanna and Dimple Kapadia's daughter. Following her marriage to Akshay Kumar, Twinkle has instead chosen to expand as an entrepreneur.
Making an exception and a comeback, the ravishing beauty offers her starry status ( a brand her hubby associates with) to launch the new Micromax Bling mobile with Swarovski embellishments wherein the tagline goes -- it twinkles! And who better than Akki to proclaim the needful even if only as the voice over?
Saif Ali Khan and Kareena Kapoor
Being the Brangelina of Bollywood may not have made any significant impact on their movies together but it sure adds up to their combined brand value in the advertising world.
Playing it up, Airtel keeps coming out with playful episodes of a typical couple in love -- nagging, teasing, squabbling, making-up, the works. And so Saif does the suave, indulgent routine while Bebo is all cute and chatty.
Whether it makes you go 'Aww' or 'Ugh,' the connection between them is unmistakable.
John Abraham and Bipasha Basu
Dandruff is the last thing on your mind as you witness the super sexy John Abraham and Bipasha Basu seductively argue over a strand of stray hair in a sleek Clinic All Clear commercial.
If their explosive chemistry is the sole criteria to guarantee the success of a product, this one's a winner all the way.