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Pix: Bollywood ushers in IPL-3

Bollywood was on hand to usher in the third season of the cricket extravaganza known as the Indian Premier League at a pre-IPL launch party in Mumbai on Thursday. The third season kicks of today.

Rajasthan Royal's owners Shilpa Shetty and Raj Kundra look happy to get the party started as they pose for photographers.

Pix: Bollywood ushers in IPL-3

Another actor with vested interest in the game is Shah Rukh Khan who owns the Kolkata Knight Riders team.

Pix: Bollywood ushers in IPL-3

Shah Rukh's better half, Gauri arrives with Hrithik Roshan's wife Suzanne and Neelam.

Pix: Bollywood ushers in IPL-3

Arjun Rampal and Mehr Jessia make a winning couple. The duo's company will be in charge of the fashion shows and the parties that will be held after every match.

Pix: Bollywood ushers in IPL-3

Adding an extra touch of glamour is Malaika Arora Khan. Diana Hayden chose to go with a more casual look.

Pix: Bollywood ushers in IPL-3

Also spotted at the event are veejay Anusha Dandekar and singer/actress Sherlyn Chopra looking fetching in long and flowy gowns.

Pix: Bollywood ushers in IPL-3

Bigg Boss 3 winner Vindu Dara Singh came with his wife, Dina Umarova.