Amitabh Bachchan attends a campaign for ''Save Our Tigers'' in New Delhi on Thursday.
Bachchan will play a key role as the campaign ambassador, according to the campaign organiser.
1,411 is the number on the lips of Indian celebrities fronting a new campaign to save tigers which was launched ahead of the Chinese lunar Year of the Tiger -- a time some conservationists fear will lead to a spike in demand for the endangered animal's body parts.
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