Ten years ago, Jennifer Lopez raised a lot of eyebrows with her can't-get-any-deeper-than-this neckline at a Grammy Awards ceremony.

While this level of audacious sizzle is yet to be demonstrated back home, the contemporary Bollywood beauty is getting more and more comfortable with her body and doesn't shy from slipping into asset-flaunting clothing.

And so be it on Ash or Katrina, plunging necklines are here to stay. Here's a lowdown!

Aishwarya Rai Bachchan

While one can never tire of her demure appearances in delicately embroidered saris, it's always a pleasure to see Aishwarya hit adventurous-mode.

The Jodhaa Akbar star reveals a dash of cleavage, in addition to her innate sexiness, in a Gauri & Nainika creation on the ramp and perfect-for-red carpet Alberta Ferretti gown.

Speaking of Ash, can Sush be far behind?

Though her movies aren't doing sensational business, the hot mommy of two adopted daughters -- Renee and Alisah, looks far from distressed in this seriously deep-necked, empire-cut number.

Where there is a will, there's a way.

Or so insists Priyanka Chopra who somehow finds the super-flexibility to squeeze her fab figure inside this ultra-tight dress.

The voluptuous star of serious fare like Dor and Manorama Six Feet Under brings back memories of Scarlet Johansson's equally bosom-friendly appearance at the 63rd Annual Golden Globes Awards.

Food for tweeting, don't you think?

Playing Raja Ravi Varma's muse in Ketan Mehta's Rang Rasiya didn't get her expected notice, Nandana Sen is now hoping to grab attention with her seductive act in Vivek Oberoi-starrer Prince-It's Showtime.

Meanwhile, here's the buxom starlet at her teasing best.

Be it Zeenat Aman in Qurbani, Hema Malini in Dharmatma or Celina Jaitley in Jaanasheen, late filmmaker Feroz Khan had a thing for his heroines to sport sensuality-dripping low-cut V necks.  

Looks like Celina hasn't had her fill of this fad.

No one in their right minds would be able to tell Malaika Arora Khan is a mother of a 7-year-old?

Bollywood's yummiest mummy looks perfectly foxy while endorsing this black-hot plunging neckline.