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Michael Jackson's 1983 hit Thriller has been named the 'Most Groundbreaking Video Of All Time'.
The 14-minute zombie epic, directed by London filmmaker John Landis, topped a poll for MySpace UK.
Will Francis, site editor of MySpace UK, said modern videomakers could learn a lesson from the past.
'Only two of the top ten were made this century. Which shows despite massive advances in technology, a brilliant idea coupled with a great star is an unbeatable format,' Sky News quoted him as saying.
Second in the list was Here It Goes Again by US act OK Go in which the band members perform a dance routine on treadmills.
Britney Spears' breakthrough hit, ... Baby One More Time -- which saw the then teenage singer dancing in school uniform -- finished in third position.
A-Ha's animated promo for Take On Me, propelling the Norwegian trio to worldwide stardom -- was fourth.
In fifth place was Johnny Cash's poignant black and white film for Hurt -- shot while he was in poor health just six months before he died from diabetes complications.
There's not much to the song, which consisted of repeated phrasing of its title but the video featuring robots, floating heads, skeletons and women in swimsuits was something else.
The music video directed by Spike Jonze and featuring actor Christopher Walken dancing and flying around in an empty hotel won six MTV awards in 2001.
At number nine is the award-winning video featuring Gabriel, his daughters Anna and Melanie, several other women and headless turkeys.
Rounding off this top 10 is the all white rapper group's homage and parody of 1970s crime drama television series like Hawaii Five-O, The Streets of San Francisco, S.W.A.T., Baretta, and Starsky and Hutch.