There's something about Pamela Anderson that makes her very irresistible.

At just 5 feet 6 inches, she's no runway model. But she's a favourite with designers. And though motherhood and passage of time are slowly showing leaving their mark, she still simmers when she wants to.

Even the guys at Playboy can't get enough of their favourite playmate. They now want her to appear on the cover of Playboy's January 2011 issue.

This is the 11th time the 43-year-old Baywatch babe would be featuring in the men's magazine where she will channel La Dolce Vita siren Anita Eckberg. The star first appeared in Playboy in 1989.

Here's looking at Pamela's famous covers through the years.

It was a football game one summer in 1989 that started it all. A television cameraman picked out the then 21-year-old Pammie from the crowd where she later received an ovation. She later became a poster girl for one of the teams.

A few months later, she appeared on the cover of Playboy magazine.

Playboy realised they had hit the goldmine with Pam, who decided to move to Los Angeles to further her career.

She became a centerfold for Playboy when the magazine chose her to be their Playmate of the Month for their February 1990 issue.

Egged on by fame, she decided to go all out by choosing to get breast implants.

Needless to say, the extra boost also resulted in more Playboy covers throughout the 1990s and 2000s.

Several TV shows and movies later, Pamela stripped for the May 2004 cover for the first time.