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Bollywood loves glamour and effervescence. One of the best ways of getting it across is through songs, dances and dramatic costumes.
While costume drama is a genre in its own, there are quite a few films which cannot be type-casted as one but do not hold back their enthusiasm when it comes to dressing up its star.
Currently, Shankar's hugely hyped Robot is one of them. Starring Rajnikant and Aishwarya Rai Bachchan, this multi-lingual sci-fi flick features its two superstars prancing about in outlandish and kitschy outfits.
On that note, here's a look at some other instances when costumes stole the thunder, for better or worse.
Designer Manish Malhotra's chic mini-skirts and flowy dresses for Urmila Matondkar's Mili in Rangeela changed the way fashion was perceived in Bollywood.
His up-to-date, wearable styles transformed Matondkar overnight from a gawky heroine to a trendy goddess.
If Kuch Kuch Hota Hai acquainted Bollywood fans to GAP and DKNY, Karan Johar's lavish family drama gave him the perfect excuse to dress up his stars in utterly gorgeous clothes for every single frame.
Those who didn't care for the soppy father-son bonding too couldn't keep their eyes off all the intricately embroidered zardozi on everyone from Big B to Bebo.
Unlike its humble predecessors, Sanjay Leela Bhansali's interpretation of Sarat Chandra Chattopadhyay's Devdas rode high on vibrant hues and sparkling opulence in the vein of his earlier romantic triangle, Hum Dil De Chuke Sanam.
And so Neeta Lulla's stunning saris worn by Aishwarya and Abu Jani-Sandeep Khosla's rich ensembles on Madhuri Dixit were as eagerly anticipated as the tragic turn of events in Devdas's life.
In a Yashraj caper, cool outfits have always played a key role. Especially in a movie like Dhoom 2 where style and swagger are the focal points and the cast includes biggies like Hrithik Roshan, Aishwarya Rai, Abhishek Bachchan and Bipasha Basu.
That explains the skimpy albeit foxy fashion -- ranging from swimsuits to short skirts -- of its dynamic leads.
Farah Khan's reincarnation drama flirted with everything in vogue during the 1970s to lend her big-budgeted Shah Rukh Khan-Deepika Padukone starrer a retro vibe.
This A to Z of entertainment doled out some grand spectacle of spunky star appearances and imaginative costumes inspiring subsequent films like Rab Ne Bana Di Jodi and Once Upon A Time in Mumbaai.
Clothes are pretty much the centre piece of Madhur Bhandarkar's Fashion.
While their presence is seamlessly woven in the story, they do their bit by bolstering the overall glamour brought in by the distinctive persona of Priyanka Chopra, Kangna Ranaut and Mugdha Godse.
Brimming with flamboyant get-ups, Shaad Ali's quirky con-caper juggles between cleverly carried out tricks and countless wardrobe changes.
While the nature of this fashion is unabashedly OTT, trust Abhishek Bachchan and Rani Mukerji to do it complete justice. An honorary mention goes out to Ash's raunchy Kajra re lehenga as well.
Playing a fashion-obsessed poor little rich girl must be quite a cake walk for Sonam Kapoor. Her love for designer, vintage wear is legendary considering that's what most of her interviews talk about.
In this recently released modern-day adaptation of Jane Austen's Emma, her titular character takes upon herself to play cupid to a fashion-challenged small town girl with the help of her edgy best friend.
The outcome is an outpour of super-hot Dior, Chanel and Manish Arora designs.